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While the game looked like orthodox Street Fighter - albeit with a more diverse cast - some twist in the DNA set it apart in competitive play. There was something at the heart of this game that was building a community and then sustaining it. Each year more and more players registered their interest to compete at Third Strike at fighting game tournaments around the globe. Nevertheless, it was a blow with repercussions. Sales of the subsequent Dreamcast release were modest. Critics awarded the game lacklustre praise. So while Third Strike's development team believed they had perfected the 2D fighter with this game, what should have landed as a sucker-punch provided just a glancing blow. Indeed, following Third Strike's release, it would be nearly a decade before we saw another mainline entry to the series. By 1999 ennui had set in, not only amongst the general gaming public, but also within the core fighting fan base. The previous decade had seen Capcom flood the market with Street Fighter-themed product in attempt after attempt to, at best, recapture Street Fighter II's heyday, or at worst, work the series' icons like wizened salesmen. While Third Strike was a game that refined all that had gone before, thanks to the state of the 2D fighting genre at the turn of the millennium, few were really paying attention. And they know that three strikes and you're out.

But for the design team on the frontline it's a stepladder towards perfection, each iteration amplifying the successes of the preceding game and diminishing its shortfalls. Perhaps, for the shareholders, this is true.

Many disgruntled consumers consider Capcom's tradition of releasing three revisions to each of its prizefighters little more than a money-grabbing exercise.

It was, as the name suggests, the third iteration of Street Fighter III. When Capcom pushed Third Strike into arcades in 1999, every member of its development team believed that this was the final, flawless evolution of Street Fighter.